Survey Questionnaire

I had sent out a survey questionnaire which was going to be used in my dissertation and practical and was aimed at collecting both qualitative and quantitate data.

Stella Artois & Packaging Market Research

Considering that I was now going to be rebranding a new drink for Stella Artois and was indeed going to be designing a box I decided to do some research into what sort and how many different types of boxes that you would find in a supermarket beer aisle.

COP 3 Practical Crit

During the first crit which we had for the practical, I spoke about the designs I had done and also spoke through what I had planned to do after that. 

I was advised to create a new drink under the name of Stella Artois instead of rebrand Stella Artois, as the branding for that was already very strong and would not be a very ethical choice. 

They did agree to what I had in mind for my deliverables though:

• Logo
• Bottle
• 12 Pack Box
• 4 Pack Carry Case
• Coaster
• Keg
• Chalice

Initial Practical Ideas

I had started to note down some ideas of what I was planning to do for my practical element. 

I did some rough sketches then decided to take them into illustrator and to an extent have some level of finalised logo for the sake of the crit.