6 Images

These are the 6 images that I have chosen that Like and dislike consisting of Type, Type and Image and just Image.

Type

Like

Dislike

Type and Image

Like

Dislike

Image

Like

Dislike

OUGD401 Context Of Practice Studio Task 1

Prior to the first studio session we had to bring in 2 images that we liked and 2 that we didn't.

These are the 2 images that I liked

And the 2 images that I disliked

We were split into groups and had to write on the back of each of our images either an 'L' for like or a 'D' for dislike. We then swapped tables with another group and had to arrange their images into likes and dislikes not knowing what they had actually categorized them as.

We then had to talk about how and why we criticized the images .

D - (Describe - what you can see)

I - (Interpret - What it is about)

E - (Evaluate - How effective is it)

T - (Theorize - could it be improved)

We then got into pair and had to use this criteria to critic one image that we liked from our own images and one of our partners.

My Image Right and Partners Left.

My Image :

D

• Multiple forms of packaging and design
• good use of colour and layout
• Clean vector based style to the logos and overall aesthetics

I

• Branding project for a line of food for a restaurant
• Retro American diner style
• Traditional American food

E

• Clear sense of Branding
• Fulfilled its purpose

T

• Use of colour in some places could be changed
• Some items look as though they are not part of the whole set

Partners Image

D

• Geometric Shapes with images, textures and clever use of typography
• Pastel Colour scheme
• Minamalistic design

I

• Abstract piece of graphic design
• sleek clean look to overall image

E

• Visual quality and overall image has been put together very well
• could be more suited to initial purpose 

T

• more imagery that would suggest or link more to music

Study Task 3 - 500 Word Comparison

Following on from the LCA Prospectus task during our seminar with Richard we started to look at 2 images, these 2 images were ‘The Uncle Sam Range’ and the second was a poster my Saville Lumley – 1915.

During the session we had discussed about each image and what it was that we interpreted from it and about it. 

Some of the things we picked up on were:

·       Patriotism

·         Aimed at males

·         Aspirational Lifestyles

·         Current trends

·         Family orientated

Critical Analysis

The first image named ‘The Uncle Sam Range’ dated 1876 was done by Schmacher and Ettinger. From simply looking at the image the one theme that you can easily pick up on is that it is somehow related and linked into patriotism as the American flag is practically plastered all over the image and also the main figure ‘Uncle Sam’ is directly linked in with Patriotism and war. Only after having analysing it would you come to know that it is in fact an advert for the oven, this is due to the overall style of the image and how people are used to the item being advertised as the main focal point of the image; Whereas in this image the centre of attention seems to be drawn to the people and the large earth like man. It seems to be the lifestyle or ‘image’ of having one of these ovens that they are trying to sell, as by the look of people in it they seem to fairly well off so it looks to be something that would be aimed at people of the same class. One of the other things that we picked up on was that there was a slave in the image which show when the image was made and what the current time period was.

Looking at the second image the Saville Lumley Poster, once again the theme of patriotism is running though it but from a slightly more subtle tone this time but a relatively similar subject matter. The use of text in this image is more edging towards a more graphic design orientated style rather than fine art. This image has some fairly strong messages. One of the main things that we picked up on as the meaning or message from the image was that it was aimed at Men who had not gone to war and what it would be like after we had one it. As the text emphasises the ‘YOU’ to show this. There are also small details such as the boy on the floor who’s is playing with soldiers and gun  toys.

Looking at them both side by side one of the main themes running through the both of them was the idea of aspirational lifestyles and how they are portrayed. This is due to the fact that in both of them there is something that men would look forward or aim towards doing/possessing. In this case having fought for his country and being able to provide for your family with a brand new oven. Another thing that was pointed out about both the images was the audience they were aimed at as by the looks of the people, how they are dressed and their surroundings would indicate that it was aimed at the middle and upper class especially emphasised by the imclusion of a black slave in the ‘Uncle Sam’ Poster. In conclusion both of these images are aimed at the same audience and have similar messages and themes but have approached it differently. 

Post Modernism Lecture Notes

Notes from the Post Modernism Lecture, It was not that related to graphic design so I found it quite difficult to take notes on things that might have been relevant.

Modernism Lecture Notes

Here are the notes that I had taken during the modernism lecture, I tried to take notes on the things that I could relate back to Graphic Design.

Study Task 2 - LCA Prospectus

During the design context session of the tasks was to judge and raise five points about the LCA Prospectus, these five points were:

1.  First Page - the overall design and content of the first page was done so badly as it was done using a grid and had no images on it to help keep a potential reader engaged and interested
2. Linked into the previous one use of colour was one of the other things that they did badly as there are random black pages throughout the book for no apparent reason.
3. Photography - some of the photos in the Prospectus are completely pointless or could have been used more effectively, this is also combined with point number 4.
4. Layout - the general layout of each page, including text and image based pages as most of them had uneven margins at the top and bottom, and considering that LCA is a university for purely Art students it is something that they would naturally spot and sometimes even be off putting.
5. Typeface - the typeface used is not that bad but would have been a lot better as a different weight of even completely different font for the longer written parts as it made it all look too clumpy and long.

Study Task 1 - One Piece that I don't Like and Dislike

Following on from our first design context session we had to go away and choose one piece of graphic design that we liked and one that we didn't  I decided to go down the route of choosing websites as they can easily be done ever so badly as well as ever so easily a good site.

The website I chose which I didn't like was Reddit, as I think that it could be designed in such a way that would be more appealing to the eye aswell as, better functionality as the posts can only be chosen by what category they are and not other criteria that would be handy to choose what you wanted to look at.

The website that I chose which I liked was one that is fairly used by a lot of people due to the nature of this site and how it has trended over the past few years. Twitter has one of the most simple layouts on a website yet maintains full functionality.