Study Task 2 - LCA Prospectus

During the design context session of the tasks was to judge and raise five points about the LCA Prospectus, these five points were:

1.  First Page - the overall design and content of the first page was done so badly as it was done using a grid and had no images on it to help keep a potential reader engaged and interested
2. Linked into the previous one use of colour was one of the other things that they did badly as there are random black pages throughout the book for no apparent reason.
3. Photography - some of the photos in the Prospectus are completely pointless or could have been used more effectively, this is also combined with point number 4.
4. Layout - the general layout of each page, including text and image based pages as most of them had uneven margins at the top and bottom, and considering that LCA is a university for purely Art students it is something that they would naturally spot and sometimes even be off putting.
5. Typeface - the typeface used is not that bad but would have been a lot better as a different weight of even completely different font for the longer written parts as it made it all look too clumpy and long.