The name of the beer will be either be related to or in conjunction with the drinks alcohol percentage which is 5.2% - the relevance of this is the fact that this used to be Stella Artois' original percentage before the 'wife-beater' became associated with the drink.
The design of the drink is also aimed to be an average but not high - end beer, that is contemporary, a honest representation of what the brand is from majority of the people who partook my survey conveyed.
Here I was thinking of ways of naming the brand which were related to the methods I have spoken about throughout the written element. I used languages and themes which were related to Stella Artois' history and heritage.
I then took the most successful names and started to design them in Illustrator
I then narrowed these down to a few which I thought looked the best.
After choosing 2 from these I began to stylise and add colour to these logos.
I then started to use the most sucessful of these with the Stella Artois logo in combination with a few different shapes and patterns.
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