Design Context: Basic Stella Artois Research

I had done some basic research into Stella Artois as a brand, which was mainly for stats and information about the brand and when its started.

'At Stella Artois, we are extremely proud of our Belgian roots.

Our story can be seen on every bottle of Stella Artois. If you look closely, hints of our origins are proudly displayed.

Let’s start with the year, 1366, the date our brewing roots trace back to. It was then the Den Hoorn brewery was first established in Leuven, Belgium. A world-renowned brewing institution, Den Hoorn laid the foundation for the quality, taste and standard Stella Artois is known for today. To honor it, the symbol of the Den Hoorn Brewery is proudly displayed in the cartouche.

Then in 1708, Sebastian Artois became the master brewer at Den Hoorn. And only nine years later, such was his commitment, he was able to buy the brewery, putting his last name on it and eventually on every bottle of Stella Artois around the world.

Because The Artois Brewery was so beloved internationally and locally, a special batch was brewed as a Christmas gift for our loyal patrons. That special batch was the first to officially include "Stella" in its name. "Stella", meaning star in Latin, pays homage to this original occasion, accompanied by a star on every bottle.

So next time you see a bottle of Stella Artois, take note of the rich history paired with the rich flavor on and in every bottle.'

http://www.stellaartois.com/en/global/content/article/our-origin/from-belgium-with-love